At Brickfun, protecting your privacy and personal information is a top priority. This Privacy Policy explains in detail how we collect, use, disclose, and safeguard your information when you visit our website or purchase our products. Please read this policy carefully to understand our practices and your rights.
1. Information We Collect
We collect various types of information to provide and improve our services:
a. Personal Information You Provide
- Contact Details: Name, email address, phone number, and mailing address.
- Account Information: Username, password, and purchase history when you create an account.
- Payment Information: Credit/debit card details, billing address, and payment method used during checkout.
- Communication: Information you provide when contacting customer service or subscribing to newsletters.
b. Information Automatically Collected
- Technical Data: IP address, browser type and version, device type, operating system, and unique device identifiers.
- Usage Data: Pages visited, time spent on site, clicks, navigation paths, and interaction with site features.
- Cookies and Tracking Technologies: Details about cookies and similar tracking tools used to personalize your experience.
2. How We Use Your Information
We use your information for the following purposes:
- To process and fulfill your orders accurately and efficiently.
- To communicate with you regarding order status, updates, promotions, and customer support.
- To personalize your experience on our website, including product recommendations and marketing.
- To analyze website usage and improve our products, services, and website performance.
- To prevent fraud, ensure security, and comply with legal obligations.
- To conduct market research and gather feedback to enhance our offerings.
- To send newsletters and promotional emails if you have opted in.
3. Legal Bases for Processing (For Users in Applicable Jurisdictions)
If you are located in jurisdictions such as the European Union, we process your personal data based on the following legal grounds:
- Your consent, where you have given clear permission.
- Performance of a contract (e.g., to fulfill your order).
- Compliance with legal obligations.
- Legitimate interests, such as improving our services and preventing fraud.
4. How We Share Your Information
We value your trust and do not sell your personal data. We may share your information with trusted third parties under strict confidentiality agreements:
- Service Providers: Payment processors, shipping companies, marketing platforms, IT service providers, and customer support tools.
- Business Transfers: In case of mergers, acquisitions, or asset sales, your data may be transferred as part of the transaction.
- Legal Requirements: When required by law, court order, or to protect rights, property, or safety.
- Aggregated Data: We may share anonymized or aggregated data for analytics and business purposes.
5. Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your experience:
- Essential Cookies: Necessary for website operation and security.
- Performance Cookies: Collect anonymous data about site usage to improve functionality.
- Functional Cookies: Remember your preferences and settings.
- Advertising Cookies: Deliver personalized ads based on your browsing activity.
You can control or disable cookies through your browser settings, but this may affect website functionality.
6. Data Security
We employ robust security measures to protect your personal information:
- Use of Secure Socket Layer (SSL) encryption for data transmission.
- Regular security assessments and updates to our systems.
- Limited access to personal data by authorized personnel only.
- Procedures to address data breaches promptly.
7. Data Retention
We retain your personal data only as long as necessary to:
- Fulfill the purposes outlined in this Privacy Policy.
- Comply with legal, tax, and accounting requirements.
- Resolve disputes and enforce agreements.
When personal data is no longer required, we securely delete or anonymize it.
8. Your Rights
Depending on your location, you may have the following rights regarding your personal data:
- Access: Request copies of your personal information.
- Correction: Request corrections of inaccurate or incomplete data.
- Deletion: Request deletion of your data, subject to legal exceptions.
- Restriction: Request limitation of data processing.
- Data Portability: Request transfer of your data to another service provider.
- Objection: Object to data processing based on legitimate interests or direct marketing.
- Withdraw Consent: Withdraw any consent you have provided at any time.
To exercise these rights, please contact us at [support@bricksfun.com]. We will respond promptly within applicable legal timeframes.
9. Children’s Privacy
Our website and services are not directed to children under the age of 13 (or applicable age in your jurisdiction). We do not knowingly collect personal data from children. If you believe we have collected data from a child, please contact us immediately so we can delete it.
10. International Data Transfers
If you are located outside of China, your information may be transferred to and processed in countries with different data protection laws. We ensure that such transfers are conducted in compliance with applicable laws and provide adequate safeguards to protect your privacy.
11. Third-Party Links
Our website may contain links to third-party websites, plugins, or services. We are not responsible for their privacy practices. We encourage you to read the privacy policies of any external sites you visit.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or customer feedback. We encourage you to review this page periodically. Continued use of our site after updates indicates your acceptance of the changes.
13. Contact Us
If you have any questions, concerns, or requests regarding your privacy or this Privacy Policy, please contact us:
- Email: [support@brickfun.com]
- Phone: [+1 (541) 870-5775]
- Mailing Address:
Building 1, West 1st Street, Mingxing New Village, Lihu Street, Zengcheng District, Guangzhou City, Guangdong Province, China
Thank you for trusting Brickfun with your personal information. We are committed to protecting your privacy and providing a secure and enjoyable shopping experience.